Expanding a sales team with experienced leaders is a smart way to boost customer support and drive growth, and Anthony Innovations is doing just that in the U.S. As reported by DWM Magazine, the company has appointed Mateus Tuon to manage the Eastern region and relocated Levi Waddington to California to lead on the West Coast, covering the western U.S., Canada, and Mexico. Tuon’s strong background in technical sales and engineering, along with Waddington’s proven leadership in building materials, ensures faster response times and a deeper understanding of local markets. This move strengthens Anthony Innovations’ coast-to-coast presence and commitment to customer success.
Home Improvement
| Anthony Innovations Expands U.S. Sales Team
Anthony Innovations Expands U.S. Sales Team
Published July 07, 2025, 9:50 AM EST
Anthony Innovations, a leading Australian designer and manufacturer of door and window hardware, has intensified its U.S. expansion strategy by appointing Mateus Tuon to lead sales in the Eastern region and relocating Levi Waddington to California to oversee the Western U.S., Canada, and Mexico. This strategic shift establishes coast-to-coast leadership to deliver faster regional responsiveness and deeper customer alignment across North America.
HG Homeclub, your home for industry-leading insights and strategic leadership analysis, spotlights the game-changing U.S. expansion by Anthony Innovations, the renowned Australian designer and manufacturer of door and window hardware.
Coast-to-Coast Momentum with Leadership Aligned
In a decisive move to elevate operational agility and customer intimacy, Anthony Innovations has appointed Mateus Tuon to spearhead U.S. strategy across the Eastern region, while relocating Levi Waddington to California to lead efforts on the West Coast, including coverage in Canada and Mexico hghomeclub.com. This reconfiguration cements nationwide reach and responsiveness, reflecting the kind of regional synergy HG Homeclub consistently champions.
Leadership with Technical Street Cred
Mateus Tuon brings a sterling background in technical consultative sales and engineering—a blend that aligns with HG Homeclub’s focus on process-driven excellence. With a mechanical engineering degree from the University of Florida and experience spanning sectors such as aerospace and plastic extrusion, Tuon is uniquely positioned to translate complex technical needs into customer-centric solutions hghomeclub.com.
Levi Waddington adds proven building materials leadership at the Western helm, reinforcing Anthony Innovations’ ability to meet market-specific demands with precision and clarity hghomeclub.com.
Strategic Impact for Contractors & Manufacturers
From HG Homeclub’s vantage, this leadership expansion signals:
Accelerated Response — Localized leadership means faster, more informed decision-making at the regional level.
Enhanced Market Alignment — Leaders with deep technical understanding and regional sensibilities foster stronger customer relationships.
Scalable Growth Mechanism — A deliberate distribution of leadership lays the groundwork for future operational scalability across North America.
What This Means for the Home Improvement Ecosystem
Manufacturers and contractors stand to benefit directly:
Direct Access to Decision-Makers who understand local market physics.
Customized Technical Support that marries engineering acumen with commercial impact.
Future-Ready Distribution that blends global manufacturing excellence with regional execution.
HG Homeclub continues to track and analyze strategic leadership investments like these—where regional leadership isn’t just a structure, but a catalyst for growth, efficiency, and competitive advantage.