Strategic leadership is crucial for growth in the roofing and exterior services industry, and Stronghouse’s appointment of Troy Baker as Chief Revenue and Operating Officer reflects this focus. As detailed in Roofing Contractor, Baker brings over 35 years of experience—25 in senior leadership—most recently at SRS Distribution, where he led national partnerships and expanded programs. His expertise in aligning sales, marketing, and operations will help Stronghouse scale its portfolio, unify local and national strategies, and deliver greater value to customers as the company continues its rapid expansion.
Home Improvement
| Stronghouse Appoints Troy Baker as Chief Revenue and Operating Officer
Stronghouse Appoints Troy Baker as Chief Revenue and Operating Officer
Published June 17, 2025, 9:50 AM EST
Stronghouse, a national roofing and exterior services platform backed by O2 Investment Partners, has appointed industry veteran Troy Baker as its new Chief Revenue and Operating Officer. Baker—a seasoned leader with over 35 years of experience, including 15 years cultivating national partnerships at SRS Distribution—will now oversee Stronghouse’s integrated sales, marketing, and operations across retail, storm response, and national accounts. His appointment fuels Stronghouse’s ambition to scale strategically and unify local execution with national reach.
June 17, 2025
HG Homeclub, your trusted insight hub for leadership moves shaping the home improvement and building services sector, highlights Stronghouse’s key executive expansion: the appointment of Troy Baker as Chief Revenue and Operating Officer.
Integrated Strategy Meets Industry Expertise
Stronghouse, a prominent national platform for roofing and exterior services under O2 Investment Partners, has sealed a pivotal hire. Troy Baker brings over 35 years of industry experience, with 25 years in senior leadership roles, most recently at SRS Distribution, where he excelled as Vice President of National Accounts—driving partnership scale and program innovationRoofing ContractorStronghouse –.
A Role Built for Scale
Baker will spearhead Stronghouse’s integrated strategy across sales, marketing, and operations—focusing on retail, storm response, and national accountsRoofing ContractorStronghouse –. His unique dual perspective—a blend of distribution acumen and operational rigour—equips him to navigate the complexities of both local execution and national scaling with precisionRoofing ContractorStronghouse –.
Strategic Rationale and Leadership Momentum
In the words of CEO Russ Reynolds:
“Troy brings deep industry experience and a strong track record of driving results. As we continue building the premier platform for exterior services… his leadership is instrumental toward our growth goals…”Stronghouse –
Baker himself underscores his alignment with HG Homeclub’s ethos:
“I’m passionate about building high-performing teams through strong alignment, disciplined execution, and cross-channel growth…”Roofing Contractor
HG Homeclub’s Strategic Take
From our vantage, Stronghouse’s appointment reflects a clear strategic ambition:
Unified Leadership for Scaling Complexity: Baker’s appointment bridges the interconnected disciplines of revenue-generation and execution, streamlining strategy across diverse service lines.
Distribution-Driven Growth: With deep roots in SRS Distribution, Baker is exceptionally positioned to align supplier dynamics with Stronghouse’s rapid expansion.
Executional Discipline Meets Expansion: His mantra—alignment, execution, and multi-channel growth—mirrors HG Homeclub’s own principles for sustainable leadership in the service economy.
What This Means for the Exterior Services Market
For contractors, clients, and adjacent service providers:
Stronger Customer Alignment: A coordinated sales-operations function promises swift, turnkey execution across geographies.
Expanded Reach: Baker’s national-level experience sets the stage for broader service penetration—especially in storm response and retail verticals.
Operational Excellence at Scale: Expect refined processes, consistent growth, and elevated service delivery as Baker implements disciplined execution frameworks.
About HG Homeclub
HG Homeclub is the premier intelligence source in the home improvement and building services sphere—spotlighting the leadership moves, strategic hires, and transformations reshaping the industry.
This analysis is based on publicly available information and reflects HG Homeclub’s interpretation. Forward-looking projections are subject to inherent risks and uncertainties.