The decision is more than a routine executive shuffle — it represents a calculated shift toward structural simplification in an increasingly complex market. LP will simultaneously eliminate the North American Business General Manager positions, consolidating leadership layers to speed up decision-making and ensure strategic clarity from factory floor to customer delivery.

“The homebuilding industry is evolving faster than ever — and LP’s structural changes reflect a sharp understanding that agility, accountability, and integrated leadership are not optional; they are competitive necessities,” said an HG Homeclub analyst reviewing the announcement.

From OSB to Organizational Orchestration: Ringblom’s Track Record

Jason Ringblom is not an unfamiliar face to LP’s leadership table. Over two decades with the company, Ringblom has worn multiple hats across manufacturing, marketing, and sales leadership. His early contributions as General Sales Manager paved the way for key executive roles, including EVP of OSB and Siding, and later, VP of OSB and Marketing, where he helped shape LP’s product positioning in competitive markets.

In the years following his promotion to Executive Vice President in 2016, Ringblom played a central role in steering LP’s siding products into new geographies, expanding its OSB offerings for builders seeking high-performance structural panels, and bolstering the company’s market share through targeted distribution partnerships. His career trajectory suggests a leader who thrives on cross-functional integration — making him well-positioned to execute this newly unified manufacturing-commercial mandate.

From HG Homeclub’s perspective, this isn’t just a personnel change; it’s the culmination of years of strategic grooming, where leadership depth meets operational breadth.

The Supporting Cast: Elevating Commercial & Supply Chain Leadership

Ringblom’s expanded role will be complemented by newly confirmed executive appointments that round out LP’s leadership bench:

• Craig Sichling, Senior Vice President, Chief Commercial Officer — Bringing decades of sales and marketing expertise, Sichling will lead the push to integrate commercial strategies with manufacturing realities, ensuring that customer needs directly inform production priorities.

• Jeremy Sellers, Vice President, National Accounts — Sellers’ focus will be on strengthening relationships with large-scale distributors, builders, and key retail partners. His remit involves not only retention but also expansion in high-growth markets.

• Mitch Kingston, Vice President, Field Sales — With boots-on-the-ground experience, Kingston will oversee regional sales forces, aligning their market intelligence with broader corporate objectives.

• Cody Austell, Vice President, Supply Chain & Customer Experience — Austell will manage the often-overlooked bridge between manufacturing output and customer satisfaction, overseeing logistics, fulfillment, and service touchpoints.

HG Homeclub’s analysis suggests this combination of leadership roles forms a closed-loop system where customer needs, operational efficiency, and product innovation feed into each other without the delays of traditional siloed structures.

Why This Matters in 2025’s Building Products Landscape

The homebuilding and remodeling markets in 2025 are defined by volatility — from fluctuating raw material costs to shifting consumer demand for sustainable, high-performance products. Builders are under pressure to deliver faster, greener, and more affordably. Distributors want predictable supply and strong partner relationships. Manufacturers must be nimble enough to meet short-term demand spikes while investing in long-term product innovation.

By aligning manufacturing and sales under a single presidential role, LP is creating what HG Homeclub calls an “operational fast lane” — a structure designed to eliminate lag between market signals and production response. This is particularly critical in a sector where delayed decisions can cost millions in lost opportunities.

The HG Homeclub Take: A Blueprint for the Future?

From our vantage point, LP’s leadership consolidation could be a template for other manufacturers in the homebuilding and improvement space. The flattening of leadership layers often meets resistance in traditional corporate structures, but when executed with clear accountability and experienced leadership, it can lead to:

1. Faster Decision-Making — Fewer steps between market insight and execution.

2. Better Customer Alignment — One leadership voice overseeing the full customer journey.

3. Operational Cost Efficiencies — Reduced redundancy in overlapping leadership roles.

4. Product-Market Fit Agility — Ability to adapt manufacturing priorities based on real-time sales data.

For HG Homeclub members — whether contractors, remodelers, or supply chain partners — moves like this hint at more responsive supply partnerships and a better chance of avoiding the disruptions that plagued the industry during the pandemic-era supply shortages.

About HG Homeclub
HG Homeclub is the premier marketplace and resource network for homeowners, builders, and remodelers. We connect members with top-tier brands, exclusive product access, and insider industry insights to help every home project succeed.