Face-to-face marketing remains crucial in the tech-driven home improvement industry. In the Ingaged podcast, Samantha M, CEO of Enabled, emphasizes the importance of balancing technology with personal connections. She shares strategies for maximizing in-person opportunities like home shows while leveraging tech tools to enhance efficiency without losing the human touch. This episode offers valuable insights for home improvement professionals seeking to build trust and drive results through personalized customer interactions in today’s digital landscape.