Growing a home improvement business doesn’t always require spending more on lead generation. In the Level 10 Contractor Daily Podcast, Rich Harshaw talks with Pete Dabbelt of gFour Marketing Group about their Four-Pillar Strategy. They explain how focusing on referrals, repeat business, and customer satisfaction creates a predictable stream of high-quality leads. This episode offers actionable tips for contractors looking to grow through smarter, customer-driven strategies.