Jim Ahlin‘s weekly roofing-business program, built from the marketing and growth work of Roofer Marketers, is recognized among the industry’s most influential podcasts for translating sales, lead generation, leadership and operating discipline into a single-trade contractor conversation.
August 28, 2026 – HG HomeClub, a national media platform dedicated to curating the most valuable stories, rankings and resources for the home improvement, home services and outdoor living industries, today announced that Roofing Success, the roofing marketing, sales, leadership and growth podcast hosted by Jim Ahlin, has been named the No. 11 most influential podcast serving home improvement, home services and outdoor living professionals. The recognition places Roofing Success among broad home-service and specialized trade programs, and identifies it as one of the highest-ranked podcasts built specifically for residential roofing owners seeking to improve lead generation, sales, leadership, operations and long-term business performance.
A curated media platform built on “informed transparency” chooses the podcasts that actually move the trades forward
HG HomeClub was created to address a gap its founders identified in home improvement media: too much noise, not enough signal. According to the organization’s own description of its mission, HG HomeClub was “created from identifying a need in the home improvement media space to champion media back to its original purpose of ‘informed transparency.’” The platform pursues that mission by curating the top stories, headlines and “can’t miss” information across the home improvement, home services and outdoor living industries, spanning articles, videos, podcasts, webinars, events and product recommendations from working professionals, in one easily consumable destination for homeowners and contractors alike.
That mission matters in roofing because an owner’s challenges are both familiar and highly specific. Roofing contractors face the same pressures around hiring, pricing, leadership and customer trust that affect other trades, but they also operate in a market shaped by weather, lead timing, insurance claims, production logistics, reputation and highly visible local competition. HG HomeClub developed the ranking to distinguish programs that understand the realities behind those challenges from content that speaks only in broad business slogans.
The criteria behind the list: practical value over download counts, and why a roofing-only focus earned No. 11
That mission extends to original editorial rankings, including HG HomeClub’s list of the 25 most influential podcasts serving contractors and home-service business owners. Rather than ranking shows purely by download counts, figures that are inconsistently reported and rarely independently verified across the podcast industry, HG HomeClub’s editorial team evaluated each show on practical value to contractors, industry influence and recognition, the credibility of hosts and guests, depth and originality, consistency and longevity, and reach across audio, video, social media and industry events.
Applied to Roofing Success, those criteria reward specialization. Jim Ahlin does not try to build a general small-business program for every industry. The show is designed for roofing-company owners who need to connect marketing, sales, recruiting, operations, business metrics, customer experience and leadership to the practical realities of running a roofing business. That dedicated focus has helped Roofing Success develop a catalog of conversations that make sense to the people who must apply them.
The No. 11 placement reflects the show’s weekly publishing rhythm since 2019, its 315 episodes listed on Apple Podcasts, its strong public listener rating, its availability across audio, video and the web, and its access to recognized figures in the roofing field. The placement also recognizes its limits. Contractors outside roofing will find less direct application than they would in a multi-trade program, and the show’s marketing emphasis reflects the professional perspective of Roofer Marketers. For the roofing audience it serves, however, HG HomeClub’s editorial assessment found that focus to be an advantage.
Why roofing owners need a business show built around more than leads and estimates
Roofing is often discussed as a sales business, a production business or an insurance-claims business. Each label captures part of the work, but none captures the whole. A roofing company can generate more appointments and still struggle if its sales process is inconsistent. It can close more work and still lose margin through production mistakes, poor job costing or weak customer communication. It can hire more people and still remain dependent on one owner for every decision.
Roofing Success is built around that fuller picture. Jim Ahlin covers marketing and lead generation, but the conversation extends to systems, profitability, key performance indicators, forecasting, recruiting, culture, leadership, claims, customer experience and operating processes. The result is a program that connects the front-end work of winning opportunities with the back-end work of delivering projects profitably and protecting the company’s reputation.
For a roofing owner, that integration is practical rather than theoretical. A lead has value only if the company can respond, inspect, communicate, present options, schedule, build and follow through. A sales team has value only if it is supported by clear expectations, strong leadership and a production operation capable of delivering what was sold. Roofing Success earns its place in the ranking because it treats these business functions as connected parts of the same contractor experience.
A weekly archive from 2019 through 2026: how the show became a reference library for roofers
Roofing Success launched in 2019 and publishes weekly. Its Apple Podcasts listing lists 315 episodes and a 4.9-out-of-5 rating from 57 ratings, demonstrating a substantial publishing record across seven years. The program is available through the Roofing Success website, Apple Podcasts, Spotify and the Sources: Roofing Success YouTube channel.
The weekly format gives Jim Ahlin room to cover both enduring business disciplines and changing market conditions. Roofing contractors can revisit discussions about hiring, margin management, sales leadership or customer experience as their companies grow, while also finding episodes that address new questions around artificial intelligence, search, digital tools and changing marketing practices. The archive does not depend on one moment in the market; it is organized around the recurring problems roofing owners face as they build and lead companies.
The show also makes room for mindset and entrepreneurship, which matters in a trade where the owner can easily become consumed by the immediate pressure of weather events, estimates, crews and customer calls. Roofing Success treats sustainable growth as a management challenge rather than simply an increase in sales. That recurring perspective gives the content value for owners who are trying to move from reacting to each project toward building a company with systems and leaders capable of carrying more of the work.
A focused video channel and strong listener ratings show engagement without claiming mass reach
The Roofing Success YouTube channel lists approximately 317 videos and more than 2,000 views. These figures describe the video channel and should not be treated as a complete measurement of Roofing Success across all podcast platforms. The more meaningful public signal is the consistency of the show’s archive and its 4.9-out-of-5 rating from 57 ratings on Sources: Apple Podcasts.
Roofing Success has not published a comprehensive independently audited download figure, and HG HomeClub did not rank shows by raw audience size. A specialized roofing podcast does not need to compete with mass-market business media to have influence. Its value rests on whether it reaches the contractors who are responsible for the work and whether its content helps them make stronger decisions about lead flow, sales process, team development, production and profitability.
That distinction is important to the ranking. A video channel’s subscriber count measures one distribution outlet, not the full value of a program or the depth of its audience relationship. Roofing Success earns recognition because it maintains a focused, long-running conversation for roofing business owners and gives them an accessible body of trade-specific material they can return to as needs change.
Built through Roofer Marketers: how Jim Ahlin’s marketing background shapes a wider business conversation
Jim Ahlin is the co-founder of Roofer Marketers, a roofing-industry marketing organization. He is also a co-author of Internet Marketing for Roofing Contractors and The Best Known Roofer. That background explains the show’s fluency in lead generation, search, digital marketing, branding and sales, the front-end systems that determine whether a roofing company earns the chance to compete for a customer’s project.
But Roofing Success does not stop at marketing. Jim Ahlin uses the program to examine what happens after attention is won: the sales process, the team, the measurement system, the production operation and the customer experience. This broader framing matters because marketing can create demand, but it cannot by itself produce a healthy roofing company. A business needs the operational and leadership capacity to fulfill the promise made in its advertising.
The relationship to Roofer Marketers gives listeners useful context. The show is connected to an agency and its marketing perspective, which naturally informs subject selection and gives marketing significant presence in the content. HG HomeClub’s editorial assessment considers that affiliation alongside the show’s strengths. The key contribution is that Roofing Success puts marketing inside a larger contractor-business discussion rather than presenting it as a stand-alone cure for every roofing company problem.
Guests from sales, industry media and roofing operations show the range inside a single trade
Roofing Success has featured roofing professionals whose work represents different parts of the industry. Guests and collaborators include Adam Bensman, a roofing sales and marketing expert associated with The Roof Strategist; Dmitry Lipinskiy, founder of Roofing Insights; and Ted Sellers, owner of Sources: Sellers Roofing Company.
The mix demonstrates why a roofing-specific program can have significant practical range. Adam Bensman and The Roof Strategist bring a direct sales and sales-team perspective. Dmitry Lipinskiy and Roofing Insights bring an industry-media and contractor-education lens. Ted Sellers and Sellers Roofing Company bring the view of a roofing-company owner responsible for delivering the work.
Those perspectives help Roofing Success avoid treating roofers as a single, uniform audience. A small owner-operator, an established residential company and a sales leader within a larger roofing business may share some challenges while needing different answers. The guest format allows Jim Ahlin to explore how business principles such as leadership, marketing, process and accountability appear under different operating conditions within the same trade.
Search, AI and changing digital tools make roofing marketing an operating issue, not a separate department
Roofing companies compete in a digital environment where visibility, reviews, search behavior and customer response speed can affect who gets the first call. Roofing Success addresses technology and artificial intelligence as part of that evolving market. The point is not that every new tool should be adopted immediately. It is that contractors need to understand how digital change affects their ability to be found, trusted, contacted and chosen.
Jim Ahlin brings a marketing background to this conversation, but the show’s broader value comes from connecting those subjects to the business around them. More leads create more pressure on call handling, inspection quality, appointment setting, sales capacity and production. Better search visibility creates expectations that a contractor must fulfill in person and on the jobsite. Artificial intelligence may make aspects of communication or content easier, but it cannot replace quality work, strong reviews, clear accountability or a trustworthy customer experience.
That operational framing is increasingly important for roofing owners. Marketing and technology choices can no longer be treated as entirely separate from the work crews perform, the information office teams communicate or the promises salespeople make. Roofing Success contributes to the trade by showing that a company’s market position is created across the full customer journey, not just in a search result or advertisement.
Why the methodology rewards a specialized program with a long runway and a practical business lens
HG HomeClub’s No. 11 placement reflects the way Roofing Success performs across the ranking’s editorial criteria. Its practical value lies in its trade-specific coverage of the business issues roofing contractors face every day. Its influence is supported by a weekly schedule since 2019, 315 episodes on Apple Podcasts, a 4.9-out-of-5 public rating, and a platform that includes web, audio and video distribution. Its host and guest credibility are rooted in active participation in the roofing business ecosystem.
The show ranks below the top 10 because the programs above it hold different advantages under the same criteria, including broader multi-trade relevance, larger operator networks, deep technical training, executive access or wider media platforms. Roofing Success earns its position above many other trade programs because it has sustained a clear, useful and disciplined focus on the business of roofing rather than moving between unrelated contractor audiences.
The specialization is the source of both its strength and its boundary. A plumbing, HVAC or landscaping business will find some transferable lessons, but the program is made for roofing contractors. Its recurring attention to sales, marketing, leadership, systems, customer experience, production and profitability gives a roofing owner a resource that speaks in the language of the industry rather than asking the listener to translate generic business advice to fit the job.
What the recognition says about the roofing industry’s need for business education as specific as the work itself
Roofing remains a relationship-driven trade, but relationships are no longer built only through a yard sign, a referral or an in-person estimate. They are shaped by how a contractor appears online, how quickly the company responds, how clearly the team communicates, how professionally work is managed and how reliably the company resolves issues after a project begins. The business side of roofing has become more complex at the same time that customers expect more visibility and confidence from the companies they hire.
Roofing Success represents the value of education designed specifically for that environment. Jim Ahlin gives roofing owners a place to examine marketing, sales, operations, culture, leadership and technology without separating those topics from the daily work of winning and completing projects. The No. 11 recognition reflects the influence of a program that gives a single trade sustained attention.
The broader lesson is that contractor education works best when it meets professionals where the work actually happens. Roofing owners need big ideas, but they also need practical ways to apply them in lead handling, sales meetings, production planning, customer communication and team development. The programs that matter most will be those that respect the particular demands of a trade while helping its leaders build companies strong enough to meet them.
The complete ranking: HG HomeClub’s 25 most influential podcasts serving home improvement, home services and outdoor living
The full list of shows recognized by HG HomeClub, in ranked order:
- The Home Service Expert – hosted by Tommy Mello
- Owned and Operated – hosted by John Wilson and Jack Carr
- PowerChat – hosted by Greg Cummings
- Contractor Evolution – hosted by Danny Kerr
- Toolbox for the Trades – hosted by Jackie Aubel and Amanda Salvatore
- To The Point: Home Services Podcast – hosted by Chris Yano and Chad Peterman
- Waste No Day – hosted by Brian Burton and Nate Minnich
- Service Business Mastery – hosted by Tersh Blissett and Josh Crouch
- The Wealthy Contractor – hosted by Brian Kaskavalciyan
- HVAC School – hosted by Bryan Orr
- Roofing Success – hosted by Jim Ahlin
- The Strong Roofer – hosted by Adam Bensman
- Remodelers on the Rise – hosted by Kyle Hunt
- Can’t Stop the Growth – hosted by Chad Peterman
- PowerTips Unscripted – hosted by Victoria Downing and Mark Harari
- Contractor Growth Network – hosted by Logan Shinholser
- Hammer & Grind – hosted by Brad Huebner
- Roofing Road Trips – hosted by Heidi J. Ellsworth
- The Green Industry Podcast – hosted by Brian Fullerton
- Contractor Fight TV – hosted by Tom Reber
- Pest Control Legends – hosted by Dan Leibrandt
- Profits for Sanity Podcast – hosted by Dominic Caminata
- The Construction Leading Edge – hosted by Todd Dawalt
- The Build Show Podcast – hosted by Matt Risinger
- Modern Craftsman – hosted by Tyler Grace, Nick Schiffer and Johnny Hourihan
About HG HomeClub
HG HomeClub is a national media platform serving the home improvement, home services and outdoor living industries. Created to champion media back to its original purpose of informed transparency, HG HomeClub curates the top stories, headlines, rankings, videos, podcasts, webinars, events and professional recommendations across the industry and presents them in one consolidated, easily consumable destination – helping both homeowners and professionals make better-informed decisions. More information is available at Sources: hghomeclub.com.
About Roofing Success
Roofing Success is a weekly business podcast for roofing contractors seeking to strengthen marketing, sales, leadership, operations and company growth. Hosted by Jim Ahlin, co-founder of Roofer Marketers and co-author of Internet Marketing for Roofing Contractors and The Best Known Roofer, the program launched in 2019 and has published more than 315 episodes. Conversations cover lead generation, digital marketing, sales, recruiting, culture, key performance indicators, financial management, production, customer experience, systems, artificial intelligence and business ownership. Roofing Success is available on Apple Podcasts, Spotify, YouTube and its official website. More information is available at Sources: roofingsuccesspodcast.com.
Frequently Asked Questions
1. Who is HG HomeClub?
HG HomeClub is a national media platform focused on the home improvement, home services and outdoor living industries. It was built to curate the most valuable stories, rankings, videos, podcasts and events across those industries in one place, with a stated mission of restoring “informed transparency” to home improvement media, helping both homeowners and professionals make better decisions. More detail on its mission is available on the Sources: HG HomeClub About page.
2. Why did Roofing Success rank No. 11 rather than higher or lower on the list?
Roofing Success earned No. 11 because HG HomeClub’s editorial assessment recognized its long-running, highly focused contribution to roofing-business education. Jim Ahlin connects marketing, sales, leadership, operations, business metrics and customer experience in a program built specifically for roofing contractors. Its weekly run since 2019, 315 Apple Podcasts episodes, 4.9-out-of-5 public rating and relevant roofing guest roster supported the ranking. Programs above it have other advantages under the same criteria, including broader multi-trade reach, active operator perspectives or deeper specialized technical content. Roofing Success ranked highly for roofing-specific business value.
3. Who hosts Roofing Success, and what is his background?
Roofing Success is hosted by Jim Ahlin, co-founder of Roofer Marketers, a roofing marketing organization. Jim Ahlin is also a co-author of Internet Marketing for Roofing Contractors and The Best Known Roofer. His background gives the program particular depth in lead generation, search, digital marketing, brand development and sales. Through Roofing Success, he connects those market-facing subjects with the business disciplines that follow, including hiring, leadership, financial performance, systems, production and customer experience.
4. What kind of content does Roofing Success produce?
Roofing Success publishes industry-expert interviews and business education for roofing contractors. Jim Ahlin covers business growth, scaling, lead generation, Google and digital marketing, branding, sales, closing, recruiting, culture, management, key performance indicators, forecasting, profitability, claims, production, customer experience, systems, artificial intelligence, search and entrepreneurship. Guests include Adam Bensman of The Roof Strategist, Dmitry Lipinskiy of Roofing Insights and Ted Sellers of Sellers Roofing Company. The show is built around the linked sales, operations and leadership challenges of a roofing business.
5. How large is Roofing Success’s audience?
Roofing Success has not published a comprehensive independently audited download figure. Its Apple Podcasts listing lists 315 episodes and a 4.9-out-of-5 rating from 57 ratings. The Roofing Success YouTube channel lists approximately 89 subscribers, 317 videos and more than 2,000 views; those figures describe the channel, not a podcast-only audience. HG HomeClub did not rank Roofing Success by raw downloads or subscriber counts. The No. 11 placement reflects its focused practical value and continued relevance to roofing-company owners.
6. What makes Roofing Success different from other podcasts in its category?
Roofing Success is distinct because it is built entirely around the business realities of roofing. Jim Ahlin does not only discuss lead generation or marketing; he connects those subjects to roofing sales, production, claims, customer experience, team development, systems, business metrics and profitability. This makes the program especially useful for roofing owners who need advice that accounts for the full customer journey, from search visibility and lead handling to job completion and reputation. The show’s connection to Roofer Marketers also gives it a clear marketing perspective, which listeners should weigh alongside its broader business content.
7. Has Roofing Success received other industry recognition?
No major external award specifically for Roofing Success was verified for this release. Its industry standing is reflected in its 2019 launch, weekly schedule, 315 Apple Podcasts episodes, 4.9-out-of-5 rating from 57 ratings and continued availability through Apple Podcasts, Spotify, YouTube and its official website. The show has featured recognized roofing voices such as Adam Bensman of The Roof Strategist and Dmitry Lipinskiy of Roofing Insights. Its No. 11 placement from HG HomeClub is an editorial recognition.
8. What role does Roofer Marketers play in Roofing Success’s credibility?
Roofer Marketers is the roofing-focused marketing organization co-founded by Jim Ahlin, and that experience informs Roofing Success‘s coverage of lead generation, search, digital marketing, branding and sales. The relationship gives the show a practical marketing perspective connected to the roofing market. It also provides necessary context: Roofer Marketers is an agency, so its experience and commercial interests naturally shape the program’s point of view. HG HomeClub considered that context alongside the show’s long-running focus, relevant guests and practical usefulness for roofing contractors.
9. Where can people listen to or watch Roofing Success?
Roofing Success is available through its official website, on Apple Podcasts, on Spotify, and on the Roofing Success YouTube channel. Apple Podcasts provides the show’s established audio listing, while the Roofing Success YouTube channel offers video content. The Roofing Success website is the central destination for the program and related show information.
