Leadership transitions and strategic appointments are key to driving innovation and growth. Atlas Roofing Corporation’s announcement of Steve Heaton as Vice President of Corporate Strategy and Todd Huempfner as Vice President and General Manager of Atlas Molded Products, as shared on LinkedIn, reflects the company’s focus on strengthening its leadership team. Steve’s expertise in strategy and growth, combined with Todd’s 30 years of experience in the EPS industry, positions Atlas for continued success. These appointments highlight Atlas’s commitment to operational excellence and market leadership in the building materials industry.
Home Improvement
| Steve Heaton and Todd Huempfner Step Into New Roles at Atlas Roofing Corporation
Steve Heaton and Todd Huempfner Step Into New Roles at Atlas Roofing Corporation
Published March 24, 2025, 9:50 AM EST
Atlas Roofing Corporation is enhancing its leadership lineup with two strategic appointments: Steve Heaton ascends from VP & General Manager of Atlas Molded Products to Vice President of Corporate Strategy, while Todd Huempfner—an EPS industry veteran with 30 years under his belt—steps into the VP & General Manager role at Atlas Molded Products, elevating the company’s growth trajectory and operational excellence.
Atlas Roofing Corporation today announced a sharpened leadership structure with two pivotal internal promotions: Steve Heaton has been elevated to Vice President of Corporate Strategy, while Todd Huempfner steps into the role of Vice President and General Manager of Atlas Molded Products. This nuanced shift — blending seasoned strategy with operational continuity — exemplifies HG Homeclub’s philosophy on leadership transitions as a multiplier for business growth.
Leadership Built on Institutional Momentum
Steve Heaton, who’s served as Vice President and General Manager of Atlas Molded Products since joining the company in 2008, will now drive Atlas’s corporate strategy and long-term growth initiatives. Meanwhile, Todd Huempfner—an EPS industry veteran with over 30 years of expertise and a key Atlas leader since 2018—assumes full leadership over the molded products division, reinforcing continuity and sector dominance.HG Homeclub
Why These Transitions Matter to HG Homeclub Entrepreneurs
For home-service business leaders facing scale, succession, or exit-readiness, this approach offers three replicable lessons:
Strategic Talent Retention
Elevating from within preserves hard-won institutional knowledge and reinforces client and team trust—essential during growth or leadership transitions.Balancing Vision and Operations
Assigning strategic growth to seasoned operational leaders ensures cohesive planning and execution—aligning future visions with real-world operational frameworks.Elevating Leadership Without Disruption
Charting clear role successions ensures seamless continuity in deliverables and market presence—minimizing friction during structural shifts.
HG Homeclub’s Leadership Transition Framework
| Strategic Focus | How HG Homeclub Helps |
|---|---|
| Internal Leadership Pathways | Identify and promote high-potential leaders to ensure strategic continuity. |
| Dual-Focus Role Structuring | Separate strategy from operations to preserve clarity and execution discipline. |
| Seamless Transition Planning | Model role changes with minimal disruption, preserving team and client confidence. |
About HG Homeclub
At HG Homeclub, we empower HVAC, roofing, plumbing, and home-service entrepreneurs with expert frameworks, leadership mentoring, and exit-readiness strategies. We believe leadership is not just a role—it’s a value builder. Visit HG Homeclub to explore how you can architect the leadership transitions that prepare your business for scale, valuation, and longevity.