Professionalism, strong sales methods, and truly understanding the customer are key to lasting success in home improvement. In the Construction Disruption podcast, hosts Todd Miller and Seth Heckman talk with industry legend Dave Yoho, who shares wisdom from decades of consulting, including powerful tips for handling objections, mastering communication, and always listening first. Dave’s story inspires leaders and salespeople to build a business on solid fundamentals, discipline, and lifelong learning.
Home Improvement
| The Home Improvement Industry GOAT with Dave Yoho
The Home Improvement Industry GOAT with Dave Yoho
Published July 16, 2025, 9:50 AM EST
On the July 16, 2025 episode of Construction Disruption, hosts Todd Miller and Seth Heckman welcomed legendary consultant Dave Yoho—often dubbed the “GOAT” of home improvement sales—as their guest. Drawing on his decades-long experience, Yoho shared powerful insights on sales methodologies, listening-first customer engagement, and unwavering professionalism. He also recounted his extraordinary life journey—from World War II veteran to industry icon—and offered practical wisdom on objection handling, behavioral profiling, and the enduring value of fundamentals in a fast-evolving market.
July 16, 2025
On the July 16, 2025 episode of Construction Disruption, Todd Miller and Seth Heckman host the celebrated Dave Yoho, founder of Dave Yoho Associates—affectionately dubbed the “GOAT” of the home improvement industry. With decades of experience as a consultant, author, and speaker, Yoho brings a masterclass in sales fundamentals, customer understanding, and professional gravitas to this 75-minute deep dive.The Construction Disruption Podcastplayer.captivate.fm
Insights from a Sales Icon
Salesmanship Rooted in Empathy
Yoho underscores that successful selling starts with listening—and truly understanding the customer’s needs.Methodology Over Hype
He critiques traditional salespeople who relied on charm without structure—highlighting that disciplined, repeatable processes are what actually drive sales.Precision in Communication
From the importance of training responses beyond default “May I help you?” greetings to nuanced tactics like phonetically addressing homeowners by name and adjusting body language, Yoho emphasizes the small details that build trust and impact conversations.
HG Homeclub’s Take: Why This Episode Matters
Back to Basics, with Purpose
Yoho’s approach reinforces that in a commoditized market, fundamentals—listening, clear communications, methodical approaches—are potent differentiators.Professionalism as Strategy
His ethos of professionalism and empathy remains hugely relevant as the industry navigates channel shifts, digital disruption, and elevated customer expectations.Timeless Lessons for Modern Challenges
From objections handling to understanding behavioral profiles, Yoho’s insights are as applicable today—amid AI, automation, and hybrid models—as ever.
What’s Next for Industry Pros
Contractors, sales leaders, and building product manufacturers can glean actionable strategies from Yoho’s episode:
Train with Intention: Embed scripts and communication best practices into onboarding and coaching programs.
Measure Fundamentals: Track lead handling, response times, and client dialogue as rigorously as you monitor transactions.
Lead with Human Connection: Even in a digital era, sales conversations anchored in empathy still win trust and loyalty.
About HG Homeclub
HG Homeclub delivers strategic insights into the leadership, innovations, and market developments shaping the future of the home improvement and building products industry.