Leadership transitions and promotions are essential for driving growth and innovation within organizations. VEKA – North America’s recent leadership updates, as reported by Door and Window Market [DWM] magazine, highlight this commitment. Janet Hershey’s appointment as divisional sales manager for Outdoor Living Products and Steve Dillon’s promotion to vice president of marketing reflect VEKA’s focus on customer-centric strategies and market leadership. With proven expertise in team building, product management, and market insights, both leaders are well-positioned to enhance VEKA’s success. These changes underscore the company’s dedication to fostering talent and delivering exceptional value in the building materials industry.
Home Improvement
| VEKA Announces New Hires and Promotions
VEKA Announces New Hires and Promotions
VEKA North America has strengthened its leadership bench: Janet Hershey steps in as divisional sales manager for Outdoor Living Products, leveraging her $120 million sales background and customer-first mindset, while long-time veteran Steve Dillon is elevated to Vice President of Marketing—tasked with unifying product strategy and amplifying VEKA’s market voice.
February 10, 2025
HG Homeclub, In a demonstration of internal alignment and market-driven momentum, VEKA North America has elevated two seasoned leaders—Janet Hershey to Divisional Sales Manager for Outdoor Living Products (OLP), and Steve Dillon to Vice President of Marketing. HG Homeclub applauds this recalibration of leadership as a refined approach to scaling with clarity and customer focus.
Elevating Customer-First Leadership from Within
Janet Hershey, now leading OLP sales, leverages a striking blend of entrepreneurial rigor and solution-oriented strategy—managing a $120 million territory, launching new products, and building high-performing teams. Her appointment across verticals signals VEKA’s commitment to unified sales strategy anchored in customer value. Window & DoorHG Homeclub
Steve Dillon, a VEKA stalwart since 1993, steps into the VP of Marketing role with proven stewardship in corporate culture, internal programs, and brand identity initiatives. His new mandate spans product management for both window and outdoor living segments, underlining the importance of customer insights and go-to-market agility in VEKA’s playbook. Window & DoorHG Homeclub
In VEKA CEO Joe Peilert’s words:
“New product development, quality, and speed of commercialization are vital for VEKA’s success… Steve brings an in-depth understanding of market segments and the ability to incorporate the voice of the customer.” HG Homeclub
3 Strategic Insights for HG Homeclub Entrepreneurs
Invest in Elevating Trusted Internal Leaders — Promoting high-caliber, well-integrated executives like Hershey and Dillon accelerates execution velocity while preserving cultural integrity.
Embed Customer Voice into Core Strategy — Assigning roles that span both product and customer channels (like OLP and marketing leadership) ensures alignment between innovation, value delivery, and brand messaging.
Fusion of Culture and Growth — Dillon’s dual focus on internal employee programs and brand positioning illustrates how operational excellence and employee morale form the backbone of sustainable growth.
About HG Homeclub
HG Homeclub equips home-service entrepreneurs—particularly in HVAC, plumbing, roofing, and building-materials sectors—with frameworks for strategic leadership, operational scaling, and exit valuation readiness. Through curated content, community-driven insight, and advisory programming, we help businesses lead with purpose, clarity, and legacy.
Explore how to elevate your organization through internal leadership development, customer-aligned strategy, and culture-forward expansion—visit HG Homeclub or connect with our advisory team today.