Smooth leadership transitions are essential for sustaining company values and driving long-term growth. Woodgrain’s appointment of Todd Dame as CEO, as detailed in the company’s official announcement, marks a thoughtful succession to third-generation leadership, following Kelly Dame’s 16 years of dedicated service. With over 18 years of experience at Woodgrain and a deep commitment to its mission, Todd Dame is well-positioned to guide the company into its next chapter while honoring the legacy of integrity, craftsmanship, and customer focus. This transition highlights Woodgrain’s unwavering vision for continuity and future success.
Home Improvement
| Woodgrain Appoints Todd Dame as CEO in Strategic Leadership Transition
Woodgrain Appoints Todd Dame as CEO in Strategic Leadership Transition
Published June 03, 2025, 9:50 AM EST
Woodgrain Technologies, a family-owned leader in wood components and distribution, has tapped Todd Dame as its new CEO in a seamless, legacy-backed succession plan. With 18 years of hands-on experience steering operations and distribution, Todd replaces Kelly Dame—who transitions to Chairman and strategic advisor—ensuring both continuity and operational rigor. This strategic handoff underlines Woodgrain’s commitment to steady growth and customer-centered leadership within a values-driven, multi-generational enterprise.
June 03, 2025 – Fruitland, ID.
HG Homeclub, your go-to source for leadership developments and operational strategy in the home improvement ecosystem, today spotlights Woodgrain’s intentional succession planning: Todd Dame, with 18 years of operational leadership at the company, has been named Chief Executive Officer, effective by September 2025. He will succeed Kelly Dame, who will remain as Chairman and strategic advisor, ensuring continuity and legacy-driven growth.
Third-Generation Leadership Rooted in Legacy
Woodgrain’s elevation of Todd Dame to CEO marks the next phase of a thoughtfully executed leadership transition within a family-owned enterprise. His appointment underscores the brand’s commitment to steady growth, operational integrity, and long-term stewardship. hghomeclub.com
Expertise That Matches Vision
With nearly two decades leading Woodgrain’s operational and distribution channels, Todd brings deep institutional knowledge and a customer-centric approach to the CEO role. His previous tenure as President of Woodgrain Distribution positioned him perfectly to guide the company’s next chapter with a blend of hands-on execution and strategic oversight. hghomeclub.com
From the Leader’s Desk: A Legacy of Integrity
Kelly Dame, outgoing CEO:
“Todd’s leadership experience and nearly two decades of dedication to Woodgrain will serve him well in this new role… I also want to express my heartfelt gratitude to all our dedicated associates and loyal customers.” hghomeclub.comTodd Dame, incoming CEO:
“I am humbled by the trust placed in me… As I take on this responsibility, I am committed to carrying forward the values they instilled in me—always putting our people and our customers first… Together with our incredible team, I look forward to building on our legacy.” hghomeclub.com
HG Homeclub’s Take
Woodgrain’s leadership succession exemplifies the type of cultural continuity and operational discipline that high-performing, multigenerational companies require. Key highlights from our perspective:
Seamless Succession: Elevating a senior internal leader ensures a smooth handoff and operational consistency.
Legacy with Momentum: Todd’s deep-rooted understanding of Woodgrain’s structure and customer base positions the company to evolve without losing sight of its core values.
Values as Compass: A leadership transition guided by craftsmanship, customer focus, and strategic clarity sets a strong foundation for multi-generational success.
What This Means for the Building Products Market
Under Todd’s leadership:
Stable and Predictable Leadership will reinforce trust among distributors, contractors, and employees.
Customer-First Execution remains central, with leadership deeply aligned to industry relationships.
Strategic Growth Anchored in Operational Realities prepares Woodgrain for agility and purpose-driven expansion across its 60+ U.S. and South American facilities.
About HG Homeclub
HG Homeclub is the premier source for strategic leadership intelligence across the home improvement and building products sectors. We highlight industry-defining transitions and trends—from boardroom moves to structural innovation.